Colour as a communication tool

People depend on some form of communication and cannot survive without it. We all have to share our experiences, our feelings and expectations. We communicate in different ways, either through speech, body language or through facial expressions. Most people however, are not aware that we use our body language and the colours we choose as the first expression of communication.

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How does this work? Behind every colour is a message that communicates something about our emotions and/or our current state of mind. Consciously or subconsciously we surround ourselves with colours that are a reflection of what we like to express about ourselves.

The colours we chose to surround ourselves with can either be in our homes, offices, cars and/or clothing.

The colours in our homes and work environments.Screen Shot 2014-06-20 at 1.31.44 pm

You will choose the colours you surround yourself with to feel comfortable; which is why different colours through the house create a different energy needed for that specific area. When you are decorating your home you are using the colours you choose to (sub)consciously communicate what is important in your life and what makes you feel comfortable. The colours you have in your house are not necessarily colours that you would wear on your body because the colours you surround yourself with are needed for the properties of that colour to make you feel ‘at home’ and therefore comfortable. The colours you choose to wear are an expression of how you actually are feeling.

 When we look at our work environment the same rule applies. For example, if you’re a lawyer or an accountant you would like to be taken seriously and not surround yourself predominantly with fuchsia or magenta, which are fun loving and playful colours. Instead you would communicate your professionalism by using colours such as grey (stability, intelligence), burgundy (maturity, worthiness) and navy (trustworthy, dependable).

Screen Shot 2014-06-20 at 1.31.50 pmThe colour of your car says exactly that: ‘What drives you?’
Even if you did not choose the colour of your car yourself, it will still be the colour that drives you. The colour of your car is a reflection of what drives you and how you want to progress in life. If you drive a yellow car you don’t mind being noticed and will go through life with a confident and cheerful disposition. The drivers of red are the go- getter in society. They love to get on with things, preferably at ‘high speed’. Did you know that red cars collect more speeding tickets than any other colour?

All the colours you use in your home, office and car are far more permanent than the colours you choose to wear daily. These are a finer reflection of your state of mind and you are communicating this to the outside world, consciously or subconsciously. By gaining awareness of the emotion behind every colour and why you are attracted to some colours and dislike others, you will be able to make conscious choices to communicate the message you want to express. A different colour will not only communicate to others but will also affect your personal emotions and frame of mind.

For example, most people who are experiencing a difficult or depressive time will dive into the colour black. This is the so- called ‘do not disturb’ colour. However, to get over the feeling of solitude, a different colour will create different emotions and will also provoke different reactions from those around you. You will be seen in a different light, creating different reactions from others, which in turn will create a different emotion and experience for you. By changing your colours you can change your life.

To help you understand what your personal colour choices communicate about you I have designed a useful App for I-phone and android, called My Colours. You can download this App to get a better understanding about what your colour choices reveal about you.

Screen Shot 2014-06-20 at 1.32.00 pm

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Thelma Van Der Werff


Thelma van der Werff is a chartered colour therapist who has developed a fascinating new concept called “Colour Coaching. Colour Coaching uses the psychology of colour to determine someone’s talents and stumbling blocks and is a simple tool for practitioners and therapists in assessing and supporting their clients. Thelma has written two books:Why are you wearing those colours? and Dress to Impress. Thelma teaches her Colour Comfort method in New Zealand, Australia, The Netherlands, and Germany.